Commercial & Operational Strategy for the Global Flower Industry
I help flower farms, exporters, and wholesalers increase revenue, enter new markets, and build operations that scale.
27 years of hands-on experience across Ecuador, Colombia,the US, the Netherlands, and Kenya.
I am a floriculture business consultant based in Los Angeles, California, with over 25 years of experience in the global industry. I have worked building and expanding floral projects in Ecuador, Colombia, the United States, the Netherlands, and Kenya. In these companies, I explored new sales and organizational models, optimized business structures to ensure healthy growth, and opened entire markets for farms and breeders. As a purchasing manager, general manager, business consultant, and sales director, I developed short- and medium-term sales and public relations strategies. I created programs to ensure stable relationships with major clients, driving exponential growth for the companies.
Services
Commercial Growth &
Market Strategy
Improve sales performance, customer positioning, and market penetration across local and international channels.
Typical outcomes:
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Stronger customer portfolios
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Clear sales structure
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Improved margins and pricing discipline
Operations & Procurement Optimization
Streamline procurement, logistics, and internal processes to reduce cost, risk, and inefficiencies.
Typical outcomes:
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Better supplier performance
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Cost control and transparency
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Operational stability
Leadership & Business Transformation
Support owners and management teams during growth, restructuring, or transition periods.
Typical outcomes:
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Clear decision-making
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Aligned teams
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Sustainable organizational change
Trade Show Production - Iftex Ready & Expo Flor Ready
Full-cycle trade show production for flower farms and exporters
exhibiting at IFTEX (Nairobi) and Expo Flor (Ecuador).
From pre-show planning to post-show follow-up.
Typical outcomes:
- Professional booth presence aligned with your brand
- Buyer meetings planned and executed
- Post-show follow-up strategy to convert leads